BTI Systems has entered into an agreement with PeerApp, infusing the transparent caching utility within BTI Systems’ WideCast platform with the ability to accelerate the delivery of Flash video, YouTube, Facebook video, and other Internet content for network operators and their subscribers.
The growth of popular video protocols, such as Flash, and adaptive bitrate systems, like Microsoft Silverlight, are simultaneously creating new revenue opportunities while also placing unprecedented stress on access networks, says a BTI Systems representative. Service providers can tackle this exponential growth by caching popular content closer to the edge, and reduce their bandwidth growth curve by up to 60%, she says.
“BTI Systems and PeerApp are working together to ensure that Internet video and content services are supported with the latest advances in Transparent Caching and delivery technologies,” says Rich Blatt, vice president of strategic alliances for PeerApp. “By ensuring popular content can be cached closer to subscribers, we allow service providers to maximize end-user QoE and re-gain control on CapEx and OpEx expenditures associated with this exploding traffic growth.”
WideCast will use transparent caching to increase the resolution and performance of video delivery to the consumer, while reducing the “re-streaming” of large files across both access and peering networks--improving quality and attracting new subscribers, while shrinking service provider transit costs and containing exploding bandwidth growth rates, says a spokesperson.
“This announcement further extends service providers’ ability to intelligently distribute content at the edge of the network and deliver powerful media and entertainment experiences across broadband networks direct to consumers,” explains Gary Southwell, CTO of BTI Systems. “WideCast provides the mechanism to more efficiently distribute content and enables service providers to lower costs, accelerate content service delivery, and increase the value that can be realized with streaming media.”