SEPTEMBER 8, 2010 -- BTI Systems has introduced WideCast, a new portfolio of applications and networking tools that enables a phenomenal change in how bandwidth-hungry video content is delivered to the subscriber.
WideCast will make its global debut in stand 5.A18 at the International Broadcast Convention (IBC), taking place at the Amsterdam RAI Centre from September 10 to 14. IBC is an international event for industry professionals involved in the creation, management, and delivery of entertainment and news content.
WideCast – a product embracing Content Aware Networking--gives network operators the opportunity to turn the problem of Over-The-Top (OTT) video delivery into a new business opportunity. WideCast offers a plug-and-go upgrade for the network edge, with the intelligence to automatically cache and locally serve large unmanaged content files including OTT Video.
“OTT video is a no-win situation for service providers – they don’t own the content, yet their subscribers expect quality delivery, which is crushing providers’ access infrastructure,” stated Michael Howard, Principal Analyst, Infonetics Research.
“Migrating large file content to the edge on transport gear is an innovative approach to accelerating content delivery, reducing upstream backbone traffic and its cost, and optimizing capex investments in access networks.”
Designed to provide an open application delivery platform, WideCast permits BTI Systems’ partner and customer applications to be deployed closer to the subscriber. By moving content close to the user, WideCast is intended to save operators the cost of planned bandwidth investments, improve the user experience, and enable the operator to optimize “over the top” content delivery and monetize their infrastructure investments, according to a company spokesperson.
The WideCast portfolio contains the following:
- WideCast Transparent Cache – Release 1.0 self-learning cache with full P2P, HTTP, Flash support for bandwidth-hungry downloads that transparently deliver traffic at the edge without operators having to manage content;
- WideCast 200 and 300 server modules to support applications at the edge of the network that includes a performance optimized, lights out, LINUX OS that is integrated with the BTI 7000 series products; and
- WideCast Application Routing Software upgrades to BTI 7000 packet optical networking tools to maximize video caching benefits without impacting throughput for non-cacheable traffic.