RAI Radiotelevisione Italiana chooses Nokia Siemens Networks for optical network expansion

FEBRUARY 16, 2010 -- Spurred by the increasing consumption of multimedia content over the Internet and mobile networks in Italy, the country’s public broadcaster RAI Radiotelevisione Italiana is collaborating with Nokia Siemens Networks to develop means to enable the distribution of high-definition multimedia content through both mobile and fixed channels. The aim is to effectively address the converging broadcasting, mobility, and multimedia space in Italy.

“Open Internet TV, web TV, and mobile TV are fast emerging as preferred modes of viewing multimedia content among Italian consumers, especially the younger generation,” said Luigi Rocchi, head of technological strategies, RAI Radiotelevisione Italiana. “With these channels gaining steady traction in the country over the last few years, using them to distribute content will be a potentially big revenue generator for us. We are confident that we will benefit from Nokia Siemens Networks’ expertise in end-to-end customer experience and the development of multimedia technology platforms.”

RAI Radiotelevisione Italiana will leverage Nokia Siemens Networks’ fiber-optic based next-generation network systems to transport high-definition multimedia content and broadband mobile applications, says the systems vendor. Which platforms will be part of the deal were not announced.

Building on past cooperation in a joint DVB-H project for the 2006 Winter Olympic Games in Turin, the two companies hope to “further strengthen their relationship and combine their business expertise to work together on innovative solutions focusing on the convergence of telecoms and the Internet,” according to a press statement.

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