Regional cable MSOs RCN, Grande, Wave, enTouch, and Digital West have rebranded under the name of their parent, Astound Broadband. Regional cable MSOs RCN, Grande, Wave, enTouch, and Digital West have rebranded under the name of their parent, Astound Broadband. Together, the regional operations combine to compose the sixth largest cable MSO in the U.S., servicing eight of the top ten metro markets in the country.
In the cases of RCN, Grande, and Wave, customers will now see “Astound Broadband powered by X,” with X the former name of their provider. The business services arms of the regional providers will now roll under the name Astound Business Solutions. Other brands and assets that Astound owns, including recently acquired systems from Harris Broadband in Central Texas and WOW!’s Illinois, Indiana, and Maryland operations (see "WOW! closes sale of three service areas to Astound Broadband"), will see their brands change by the middle of this year, according to Astound.
“This is an exciting time for our company with our new name solidifying our commitment to ‘astound’ our customers each and every day through our national fiber-rich network, fast reliable service, mission-critical connectivity, and award-winning customer service,” said Jim Holanda, CEO of Astound Broadband. “Keeping ourselves grounded in our deep-rooted focus on customer service is at the core of what we do. We’ve been part of our local communities for years. Our dedicated teams will continue to serve the areas where they live and work.”
With the exception of Digital West, the various regional operators were brought together under the Astound Broadband name by TPG Capital through a series of acquisitions. TPG, alongside co-owners Patriot Media Management, then sold Astound to Stonepeak Infrastructure Partners in November 2020 (see “Stonepeak Infrastructure Partners to buy Astound Broadband”). Wave purchased Digital West in early 2021 (see "Wave Broadband buys business fiber network services provider Digital West").
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