Actifai partners with Atlantic Broadband

May 24, 2021
Actifai is an AI software-as-a-service provider for cable and telecom companies.

Actifai, an AI software-as-a-service provider for cable and telecom companies, on May 17 announced it has partnered with Atlantic Broadband, the nation's eighth-largest cable operator, to drive growth and to enhance Atlantic Broadband's customer experience by optimizing product recommendations based on the needs of its prospects and customers.

In the partnership, Atlantic Broadband will deploy Actifai's web-based tools for its sales, retention and care agents, and will use Actifai's APIs to power and offer recommendations and selling points for users on its e-commerce site. According to a press statement, the partnership follows a successful pilot engagement conducted between the two companies in October 2020 and February 2021.

Atlantic Broadband and Actifai note they are partnering during a period of growth for cable and telecom operators, most of whom see an increasing opportunity to harness the power of data and AI to enhance customer interactions. The firms say AI has many potential benefits in the sector, including combining real-time demographic, competitive and behavioral data to determine offers that will better meet customers' needs and improve the likelihood of conversion, satisfaction and long-term retention.

"Atlantic Broadband is committed to providing clear and transparent offers to our customers, while making it easy to do business with us," said Frank van der Post, president of Atlantic Broadband. "Actifai is critical in supporting this mission. Its software provides product recommendations and selling points that empower our agents, help our customers better understand the value we deliver, and more intelligently match offers to needs — resulting in a substantial financial return that will be reinvested in serving our customers."

Actifai is still a relatively new market entrant, but is gaining widespread adoption among leading cable operators seeking to utilize AI in practical ways to create bottom line impact. Actifai contends its customers have achieved an average return on investment of ~3,000%, which is driven by the platform's unique ability to couple complex AI algorithms on the back-end with easily accessible APIs and a simple, modern front end for users.

"It's a real privilege for us to be partnering with a customer-centric company like Atlantic Broadband that shares our commitment to using AI in practical ways to drive business benefit," said Ned Brody, founder of Actifai. "We are very excited about the value our technology has created, and we look forward to the opportunity to build upon our early successes together in this expanded partnership."

Actifai says it is also partnering with leading cable and telecom companies in North America, the United Kingdom and elsewhere. For more information, visit and

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