Mediacom Communications is deploying Visible World's Gateway, which is intended to enable more dynamic, flexible and data-driven ad campaign execution. Mediacom will also use Visible World's Schedule Optimization application for its cross-channel marketing and ad sales inventory.
As part of the deployment, Mediacom joins the AudienceXpress Marketplace. AudienceXpress, a subsidiary of Visible World, is a programmatic TV buying platform designed to automate the planning, buying, optimization, and daily reporting of linear TV campaigns.
