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    Mediacom Deploys Visible World Ad Management

    April 30, 2015
    Mediacom Communications is deploying Visible World's Gateway, which is intended to enable more dynamic, data-driven ad campaign ...
    Mediacom deploying Evolution hybrid set-tops
    Mediacom deploying Evolution hybrid set-tops
    Mediacom Communications is deploying Visible World's Gateway, which is intended to enable more dynamic, flexible and data-driven ad campaign execution. Mediacom will also use Visible World's Schedule Optimization application for its cross-channel marketing and ad sales inventory.

    As part of the deployment, Mediacom joins the AudienceXpress Marketplace. AudienceXpress, a subsidiary of Visible World, is a programmatic TV buying platform designed to automate the planning, buying, optimization, and daily reporting of linear TV campaigns.

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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