AdGorilla Taps ATEME for Transcoding

AdGorilla, which provides managed daily encoding of advertising content, has chosen ATEME's TITAN transcoding software to upgrade the services it provides to its clients, including dynamic linear and video-on-demand advertising, TV Everywhere addressable ad insertion and single-box linear ad insertion.

AdGorilla selected ATEME's TITAN platform to manage its daily encoding of advertising content. The company also incorporated the ATEME software into its technical platform to facilitate transcoding of video streams within both cable and broadcast TV installations of the company's Black Widow Spyder advanced advertising solution.

In other AdGorilla news, the company has joined the Entertainment ID Registry (EIDR), a coalition promoting the use of a unique, global identifier of entertainment assets including films and TV episodes. The EIDR coalition is organized as an industry non-profit, and consists of stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.