Charter Communications (NASDAQ:CHTR) has inked a business services deal with AEG, a sports and live entertainment company. Spectrum, Charter's branded suite of broadband services, has been named a Founding Partner of STAPLES Center and Dignity Health Sports Park in Los Angeles. Spectrum will also be the official cable, Internet, home phone, and mobile phone wireless services partner of STAPLES Center, Dignity Health Sports Park, LA Kings, LA Galaxy and L.A. LIVE.
"We are pleased to bring Spectrum's best-in-class products and services to these storied brands across Los Angeles," said Jonathan Hargis, executive vice president and chief marketing officer for Charter Communications. "We look forward to partnering with AEG for many years to come in providing the very best in sports and entertainment to customers."
In addition to large-scale branding presence across AEG's Los Angeles sports franchises and stadiums, Spectrum will also be engaging fans at Dignity Health Sports Park through newly branded, customized hospitality and seating areas. A new initiative for the LA Galaxy, the Spectrum field-side seats will place fans pitch-side during Galaxy games. Additionally, guests who opt into field-side seats will also be granted access to the Spectrum Tunnel Club, a new premium space for Galaxy fans this season. The Spectrum Tunnel Club offers select fans unparalleled views of the players as they walk onto the field.
"We are honored to bring Spectrum into the AEG family and work with them across such prominent teams and venues in Los Angeles," said Nick Baker, chief operating officer, AEG Global Partnerships. "This expansive, strategic partnership was a collaborative effort from the beginning, and Spectrum's position at the cross-section of entertainment and technology could not be a better fit as we look to continuously amplify and enhance the live event experience."
On the heels of its launch of Spectrum Mobile, Spectrum looked to AEG to expand its southern California footprint and support of local sports franchises. In addition to traditional branding across STAPLES Center for the above teams, Spectrum has partnered with the Kings for exposure in the form of a corner in-ice logo.
As a part of the agreement, Spectrum will also engage fans through a variety of digital initiatives, including working with the Kings on the creation of audience-tailored content. With the Kings, Spectrum will be a presenting sponsor of "Black & White." Since 2015, "Black & White," available on YouTube, has given fans a behind-the-scenes look at the LA Kings organization and its players.