According to Adobe's (NASDAQ:ADBE) Q3 2014 U.S. Digital Video Benchmark Report, mobile video now accounts for 29% of all online video starts, which is a 68% increase year-over-year (YoY). Other findings indicate:
In Q3 2014, tablets had the highest share of video starts among mobile devices, with 14.3%; smartphones, which led in Q2 2014, were a tick behind, with 14.2% in Q3.
46% of online TV content viewing within the broadcast and cable genre takes place through a browser, and 24% more ad views per video occurred on a browser than in mobile apps.
TV Everywhere video growth continued through Q3 '14 (up 108% YoY, 38% QoQ) with mobile devices now accounting for 29% of all online video starts.
The analysis is based on 177 billion total online video starts during 2013 and 2014 captured by Adobe Analytics.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
