According to Experian Marketing Services, 7.6 million U.S. homes today are considered cord-cutters, up from 5.1 million homes in 2010, a relative increase of 44%. Users of Netflix and Hulu are the most likely to be cord-cutters.

The research house says 48% of all U.S. adults and 67% of young adults watch streaming or downloaded video during a typical week. Mobile is the first screen for watching, streaming or downloading video, with 24% of all U.S. adults and 42% of smartphone owners watching this type of video each week.