Sandvine: Mobile Video the Trend to Watch

May 14, 2013
According to Sandvine's (TSX:SVC) "Global Internet Phenomena Report 1H2013," streaming video is the trend to watch. "We predict from this data that 2013 will be the year long-form video will make its move onto mobile networks," said Dave Caputo, Sandvine CEO....
According to Sandvine's (TSX:SVC) "Global Internet Phenomena Report 1H2013," streaming video is the trend to watch."We predict from this data that 2013 will be the year long-form video will make its move onto mobile networks," said Dave Caputo, Sandvine CEO. "The 'home roaming' phenomenon, the concept of subscribers voluntarily offloading mobile traffic onto WiFi networks, has continued. This combined with increased consumption of real-time entertainment on mobile networks globally, and the doubling of Netflix traffic on mobile networks in North America, suggests that users are getting comfortable with watching longer form videos on their handheld devices."Other findings include:


  • Tablets and smartphones consume more than 20% of all fixed data in North America.


  • Apple devices (iPads, iPhones, iPods, AppleTVs, and Macs) represent 45% of all audio and video streaming on North American home networks.


  • YouTube accounts for more than 20% of mobile downstream traffic in North America, Europe and Latin America.


  • Netflix mobile data usage share doubled in the last 12 months in North America.


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