Half of Adults Watch Video On Non-TV Devices

May 2, 2013
According to Leichtman Research Group, 27% of adults in the United States watch video on devices other than a TV set daily, and 53% on a weekly basis. This is an increase from 14% daily and 37% weekly two years ago. Non-TV devices include home computers, mobile ...
According to Leichtman Research Group, 27% of adults in the United States watch video on devices other than a TV set daily, and 53% on a weekly basis. This is an increase from 14% daily and 37% weekly two years ago. Non-TV devices include home computers, mobile phones, tablets and eReaders. (eReaders were not included two years ago.)There is a significant difference in the use of these non-TV video options by age, with 42% of all ages 18-44 watching any type of video daily and 77% weekly, compared to 14% daily and 33% weekly among those age 45 and older.Much of the viewing is taking place in the home. Of those who watched video on a mobile phone in the past month, 63% said they usually watch video on their mobile phones at home. Of those who watched video on a tablet or eReader in the past month, 89% said they usually watch video on these devices at home.Other related findings include:


  • 44% of all households have at least one TV set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself, up from 38% last year, 30% in 2011 and 24% in 2010.


  • While 18% of all households have a TV connected to the Internet only via a video game system, 3% of households are connected solely via a smart TV.


  • Including connected TV sets, 33% watch any OTT content daily and 59% weekly, compared to 17% daily and 41% weekly two years ago.


  • Including connected TV sets, 29% watch TV shows OTT weekly. Netflix streaming video households account for 58% of weekly TV show viewers.


  • 22% of all adults stream Netflix video weekly, compared to 4% in 2010.


  • 80% of Netflix streaming users use it to watch TV shows and movies on a TV set, and 53% of this group access Netflix via a video game system.


  • On a weekly basis, 62% of adults use other devices while watching TV, but just 7% overall use the devices as "second screens" to interact with the programs being watched.


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