Rovi Eyes Streaming Media Habits

Feb. 25, 2013
The results of Rovi's (NASDAQ:ROVI) "Consumer Mobile Streaming" survey indicate high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video conten...
The results of Rovi's (NASDAQ:ROVI) "Consumer Mobile Streaming" survey indicate high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video content on mobile devices, and a strong overall passion for mobile streaming, with the average viewing session lasting 30 minutes or longer.Streaming frequency was highest in Italy, Spain, and the United States with 73%, 71%, and 66% of consumers, respectively, streaming video to their tablets two to three times a week or more. As for content consumption, tablet users in the UK watch the most TV shows (33% of users), while users in the United States and Germany (35% and 30%, respectively) view more movies. Mobile phone users across the board were more partial to user-generated content, with anywhere from 31% of users (France) to 47% of users (Italy) saying they watch more user-generated videos than any other type of content. In addition, nearly half of all respondents have streamed live events such as concerts and sporting contests to their mobile devices.Other findings include:


  • 66% of UK tablet users spend an average of 30 minutes or more viewing streaming media in a single session, the most of any country surveyed. U.S. users rank second at 62%.


  • Mobile phone users in Italy reported the shortest streaming media session times at 3-10 minutes on average.


  • 93% of U.S. tablet users and 80% of U.S. mobile phone users believe that tablets are a good way to view movies/TV shows.


  • French and Italian consumers appear the most dissatisfied with video quality, with approximately 10% rating quality as poor.


  • About 80% of all tablet users consume most of their streaming video at home, while only about 15% consume the majority of their video while commuting to work.


  • In comparison, only about 50% of all mobile phone users consume most of their streaming video at home, while approximately 35% consume the majority of their video while commuting to work.


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