The Yankee Group has issued its 2013 predictions for the mobility market. The research house expects the players to begin to take calculated risks and position themselves for long-term success. Next year will mark the arrival of several trends that until now had been only anticipated.Yankee Group's 2013 mobility predictions are:
- Operators will lose $1 billion per month in voice/messaging revenue.
- All mobile operators will be either digital lifestyle providers or value bit providers.
- Small cells will stumble.
- At least one operator will launch a turbo-boosting service.
- Google will start subsidizing mobile payments credit/debit card transaction fees.
- A cloud-based mobile payment system will see a significant data breach.
- More than 50% of companies will look to the cloud for their mobile app deployments.
- Microsoft's Windows Store will abandon the 70-30 split and registration fees.
- Android smartphone market share will decline in the United States.
- MVNOs will feel the squeeze as operators get serious about M2M.
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