Study Says Cable Needs to Push Business Services

Over the next five years, the U.S. cable TV industry is expected to generate nearly $700 million in new revenue by providing telecommunications services to small, medium and large enterprises, according to Insight Research's (www.insight-corp.com) study "Cable TV Operators, Telecom Services, and the Push into the Enterprise 2010-2015." While this new revenue stream appears substantial, it is only a tiny fraction of the $130 billion spent annually by businesses on telecommunications services.The study points out that the residential market, the stronghold on the cable TV industry, is actually the smallest segment of the U.S. telecommunications market with annual revenue of $65 billion. Commercial services are the largest segment with annual revenue of $130 billion, wireless represents $75 billion in annual revenue, and video, which only recently is being counted as a segment of the telecommunications business, represents a $70 billion annual revenue opportunity.An excerpt of the study is available at http://www.insight-corp.com/reports/enterprise10.asp.