Broadband subs cooled significantly in Q3: Kagan

Nov. 18, 2021
Notwithstanding, Kagan's analysis found that U.S. broadband subscription growth remained elevated in the third quarter from a long-term perspective.

According to a newly released analysis from Kagan, the media research unit of S&P Global Market Intelligence, U.S. broadband subscription growth remained elevated in the third quarter from a long-term perspective -- which the analyst said perhaps suffers from a difficult comparison with the booming gains of 2020.

Either way, the analyst reckons the broadband subscription segment's elevated growth is in stark contrast to declining traditional multichannel services -- though Kagan notes that the "impact of the third quarter declines was largely offset by seasonal appetites for virtual multichannel alternatives."

Kagan's latest research states that U.S. broadband subscriber growth cooled significantly in the third quarter, influenced by the pandemic'a pull forward on a maturing sector, as well by the leading edge of 5G alternatives.

Meanwhile, the analyst determined that wireline and satellite internet service providers added an estimated 726,000 subs in the quarter, less than half the increase logged in the year-ago period but still well above the 2019 third-quarter pace.

The research found combined residential cable, telco and satellite broadband subscribers reached nearly 110 million at the end of the third quarter, "up 3.3% as the pandemic boom fades with fewer than 3.6 million net adds year over year," according to Kagan's full industry estimates.

Kagan also noted that residential penetrations plateaued in the quarter, whereby wireline subscriptions as a percentage of occupied households dipped to 83.3%, just slightly below the 84.5% from satellite broadband services.

Learn more at

Sponsored Recommendations

Coherent Routing and Optical Transport – Getting Under the Covers

April 11, 2024
Join us as we delve into the symbiotic relationship between IPoDWDM and cutting-edge optical transport innovations, revolutionizing the landscape of data transmission.

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...

FTTx Deployment Strategies

March 29, 2023
Cable operators continue to deploy fiber in their networks at anincreasing rate. As fiber grows in importance, proper choices regardinghow to best fit fiber to the home together...