Encompass Digital Media plans to use Microsoft (NASDAQ:MSFT) Azure to power its CloudVOD service.
The cloud-based video-on-demand platform is intended to enable content owners, TV networks, MVPDs, OTT operators and other digital service providers to manage the VOD processing lifecycle so content providers can focus on delivering content to consumers while CloudVOD manages the processing requirements and multiple technology standards of OTT distribution.
"The combination of global content acquisition, content provider relationships and managed service capabilities with the power of the CloudVOD platform creates a highly automated, industry-leading solution for aggregation, processing, delivery and management of our clients' content to any VOD platform globally," said Chris Walters, Encompass CEO. "With Microsoft Azure, we are able to provide cost-effective processing, storage and network scalability that caters to the requirements of our clients' VOD workflows while providing high availability, enterprise-grade security and industry credentials."
Features include:
- End-to-end managed service
- Processing capabilities including transcode, branding, DRM, packaging, QC, image processing and metadata manipulation
- Integrated media asset management platform providing multi-language lifecycle management and secure archiving of content and metadata
- Library of content and VOD platform integration
Encompass' clients can launch global VOD services while complementing the security and integrity of their content throughout the lifecycle by using Azure's MPAA and CDSA certified components across authentication, storage and processing, among others.
