Australian telecom operator Telstra has joined the Roku Powered licensing program. As part of the strategic agreement, Telstra will use the Roku streaming platform to deliver its new streaming video service and player, Telstra TV. The service is expected to launch later this year in Australia and will bundle its own BigPond movie service together with the other streaming services including Presto, Stan, Netflix and various catchup TV channels.
Telstra is the fourth operator after Sky UK, Sky Deutschland and Sky Italia to join the Roku Powered licensing program.
"Licensing the Roku streaming platform enables us to launch a streaming service and player without the magnitude of cloud services, software and tools otherwise needed to become an OTT operator," said Joe Pollard, group managing director media and marketing at Telstra.
