Cablevision Gets Audience Analytics Patent

Cablevision (NYSE:CVC) has been issued U.S. Patent No. 9,071,370 for its census-based audience measurement and analytics system. Titled "System and Method for Set Top Box Viewing Data," the patent covers critical aspects of Cablevision's system for capturing, synthesizing, and running analytics against viewing data. It's designed to leverage granular data in a secure, anonymized and privacy-compliant manner to help Cablevision Media Sales clients optimize advertising campaigns.

Cablevision first announced the system, an effort to improve on existing audience measurement systems, in May. The full story is available here.