According to Parks Associates, more than 45% of U.S. pay TV subscribers find cloud DVR technology very appealing. The research house says consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its recent Aereo ruling, pay TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.
More than 40% of broadband households in the United States and United Kingdom and more than 30% of broadband households in Belgium and France have some kind of DVR, Parks says. Consumer demand for DVR capabilities remains strong; however, the industry is still grappling with contentious content issues such as storage capacity and duration.