Video: Time-Shifting Becoming the Norm

According to Hub Entertainment Research, technology continues to erode consumers' association between their favorite shows and the particular day and time that they air on linear TV. The research house says viewers - especially Millennials - now time-shift video more than they watch live. Among the findings:

• The average viewer says that in a typical week, 47% of the TV shows they watch are live and 53% are time-shifted.
• Millennials, viewers 16-34, say that only 39% of the TV they watch in a typical week is live.
• Together, DVRs (34%) and VOD from a pay TV provider (19%) account for more than half of all time-shifted viewing.