Ericsson launches compression platform powered by new video chip

April 23, 2013
With more content available to more video-enabled devices than ever before, maximizing video delivery over available bandwidth and multiple networks is cruci...

With more content available to more video-enabled devices than ever before, maximizing video delivery over available bandwidth and multiple networks is crucial for delivering quality TV experiences. Ericsson predicts that by 2020, there will be 50 billion connected devices, 15 billion of which will be video enabled. Operators need to quickly deploy new services within the constraints of bandwidth and legacy networks and adapt to a fast changing market. In response to this, NAB 2013 saw Ericsson launch a new approach to compression platform design. The AVP 4000, powered by Ericsson's first-ever in-house developed programmable video processing chip, offers the broadest capability in the industry on a unique single platform. Unlike conventional €˜point€™ encoding products, operators can service multiple applications ranging from SD to HD, through 1080p50/60 and Ultra High Definition TV (UHDTV), across all codecs. For more information, please click here for a backgrounder on Ericsson’s AVP 4000 compression portfolio.

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