Broadpeak launches Virtual Channel-as-a-Service, advanced video streaming application

June 28, 2022
New SaaS allows video service providers to easily launch pop-up channels and free ad-supported streaming television (FAST) services.
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Broadpeak, a provider of content delivery network (CDN) and video streaming platforms for content providers and pay-TV operators globally, has now announced its new Virtual Channel-as-a-Service application on the company's software as a service (SaaS) platform.

Broadpeak notes the fully managed, API-based platform enables cable operators, OTT service providers, content providers, and broadcasters to launch virtual channels quickly and easily – including pop-up channels and free ad-supported streaming television (FAST) services to personalize viewer experience and drive new revenue.

According to a statement, "The Virtual Channel as a Service speeds up the creation of linear pop-up channels for live events, targeted audiences, and more. With the app, video service providers can incorporate a mix of live, VOD, slate, trailer, and event content into their virtual channels. The complete lifecycle of virtual channels is addressed programmatically through API, allowing operators to launch services rapidly without human intervention. also supports delayed live events and 'overtime,' which is critical for streaming live sports content."

According to a press release, with the Virtual Channel as a Service, users can create a global schedule for each virtual channel, audience, and viewer to simplify streaming of regional and theme-based content. The app leverages the cloud as well as Broadpeak's advanced manifest manipulator, which is designed to scale on large platforms.

"Enabling video service providers to create highly targeted pop-up channels, maximizes engagement and ultimately increases CPM value and ROI," contends the company.

The Virtual Channel as a Service is complemented by Broadpeak's Content Replacement application. The app was initially introduced as a Blackout API but has since evolved, enabling operators to address a growing number of use cases, such as the Emergency Alert System, simultaneous substitution (simsub), watershed, regionalization, and pay per view.

In the future, Broadpeak said plans to preintegrate the Virtual Channel as a Service with content recommendation engines to simplify the creation of reels for video service providers. Using manifest manipulation, channels can be created on the fly without a full playout solution – omitting the need to upload or ingest content, or to decode and re-encode media. This process results in a significantly lower carbon footprint, faster deployment, and savings.

"We're excited to introduce this innovative application for our SaaS, closing the user experience gap between social networks and traditional streaming platforms," commented Mathias Guille, vice president, cloud platform at Broadpeak. "Virtual channels are an easy, affordable way for video service providers to add personalization, value, and revenue to their video streaming services. With our Virtual Channel as a Service, video service providers can help viewers find the content they are passionate about, boosting their engagement and satisfaction." 

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