RouteThis directs $25M Series A funds toward WiFi connectivity ISPs + smart home brands

Feb. 23, 2022
A $25 million Series A funding round for Ontario's RouteThis was led by Inovia Capital and includes participation from Intel Capital, Round 13, Garage Capital and Ken Miller Capital.

RouteThis Inc. (Ontario), a provider of in-home WiFi connectivity support systems for internet service providers (ISPs) and smart home brands, on Feb. 22 announced that it has raised a $25 million Series A investment round led by Inovia Capital. The funding round also included participation from Intel Capital, Round 13, Garage Capital and Ken Miller Capital.

According to a press release, product expansion will happen immediately with the launch of RouteThis Certify, a platform that simplifies installation services for ISPs and their technicians by optimizing home networks for continuous WiFi connectivity "from day one," the company said in a statement.

RouteThis Certify complements the company’s flagship product, RouteThis Resolve, a fully-integrated WiFi diagnostics and troubleshooting platform, desinged to simplify the resolution process after the fact by providing support agents with initial home network configurations and settings that they can reference on later calls.

Steve Woods, partner and CTO at Inovia Capital, commented:

“Rapidly, more and more products inside the home are becoming connected, and with the smart home market expected to reach 580M users by 2026, the need for solutions that can ensure flawless connectivity of those devices is only going to grow. RouteThis’ technology has an impressive track record of quickly enabling ISPs and Smarthome brands to solve their end user’s connectivity challenges, and Inovia is excited to be supporting them for the next stage of growth.”

RouteThis said the new investment will support and scale product offerings for RouteThis’ growing base of customers, while also fueling hiring efforts, and accelerating the company's growth into new verticals. Jason Moore, co-founder and CEO of RouteThis, commented:

“This funding rapidly accelerates RouteThis’ mission to help ISPs and smart home brands deliver flawless WiFi connectivity to their customers. WiFi reliability is more important now than ever before. This round of funding will enable us to expand our product offerings to help our customers manage complex home networks better, and re-define what it means for these teams to deliver a world-class support experience.”

Since its launch in 2017, RouteThis contends it has transformed the way ISPs and smart home brands deploy, manage, and support the connected home via use of an entirely software-based approach that leverages the power of consumer smart devices. RouteThis says its technology enables agents and consumers to quickly identify, resolve, and prevent WiFi connectivity issues. The company contends its "strong track record of allowing ISPs to supply better service at a lower cost, with a reduced number of on-site support calls from technicians," has allowed them to reach more than six million homes in over thirty countries each year.

“The RouteThis team understands the WiFi connectivity challenges faced by consumers relying on a range of cloud-based services in an increasingly connected home, and the associated support challenges for ISPs and Smart Home OEMs,” concluded Arun Chetty, managing director at Intel Capital. “Intel Capital is excited to support RouteThis in their journey to provide an efficient hardware-free, cloud-based solution that is being rapidly adopted in a growing market segment.”

Visit www.RouteThis.com

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BTR Staff

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STEPHEN HARDY
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