Akamai, Plume partner to elevate broadband smart home experiences

Jan. 28, 2021
Partnership integrates Akamai’s SPS, threat intelligence, and global reach with Plume’s bundle of smart home services.

Akamai (NASDAQ: AKAM), known for its intelligent edge platform for securing and delivering digital experiences, this week announced a new partnership with smart home services pioneer Plume. The partnership gives Akamai’s global customer network, as well as its sales and go-to-market teams, immediate access to Plume’s services platform to accelerate the deployment of new, highly personalized smart home services for broadband subscribers.

The partnership will also combine the Akamai Security and Personalization Services (SPS) mobile security suite and real-time threat intelligence with Plume’s Consumer Experience Management (CEM) platform, comprised of services and apps for residential internet control and security. Akamai SPS enables turnkey solutions targeting Communications Service Providers (CSPs) and Mobile Network Operators (MNO) aimed at customers in the residential and small- and mid-sized business (SMB) markets.

Plume’s CEM Platform and bundle of smart services are designed to equip CSPs to deliver an advanced layer of subscriber personalization and security, with optimized Wi-Fi performance and control over their internet services and applications. Powered by cloud and artificial intelligence, Plume’s CEM Platform combines the benefits of a back-end support and operations analytics and insights suite, dubbed Haystack, with its highly personalized front-end services suite, named HomePass, to enhance the subscriber's digital experience.

"Frost & Sullivan reports that consumers today expect a more advanced level of security, control, speed, and personalization from many ISPs and cable operators, requiring providers to gain a more holistic view of subscribers' home networks and a set of tools to find and address any emerging issues proactively and preemptively," asserted Anirudh Bhaskaran, Senior Industry Analyst at Frost & Sullivan, as cited by the partners.

As stated by the partners' official announcement of their pairing:

Together, Akamai and Plume plan to offer a unified subscriber experience for digital services management for home and business. The combined global reach of the sales teams mean they are able to offer solutions designed to help increase ARPU, improve NPS and reduce operational costs through fewer support calls and truck rolls while also reducing subscriber churn.

 "Adding Akamai's global strength to our sales efforts is a significant step in our growth. Equally, the combination of Akamai's threat intelligence and scale derived from trillions of daily internet interactions and Plume's CEM Platform means we're delivering advanced, real-time security along with seamless policy control and enforcement for all devices across fixed and mobile networks for families and workers," commented Tyson Marian, Chief Commercial Officer, Plume.

"Plume's industry-leading technology has been shown to cut service delivery intervals and operational costs, powering CSP digital service offerings that reduce churn," said Dane Walther, Senior Vice President & General Manager, Media and Carrier Business Units, Akamai Technologies. "We're coupling Akamai's threat intelligence, which is powered by the Akamai Intelligent Edge Platform, mobile expertise and scale with Plume's technology that is already deployed by more than 150 ISPs in over 21 million homes and businesses to help fuel even greater adoption."

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