TV antenna use hit 25% in 2019, expected to grow

March 26, 2020
According to Parks Associates, 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The research also indicates that ...

According to Parks Associates, 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The research also indicates that roughly half of antenna users do not subscribe to any pay TV services, either traditional or vMVPD services.

The study, conducted in the third quarter of 2019, examined the demand for broadcast TV, including pay TV, over-the-air (OTA), and online sources. The survey indicates that households that watch over-the air TV channels watch more video overall than average broadband households.

"Local news matters to most households - local broadcast channels are the most preferred channel types, and news is the most preferred broadcast content," said Steve Nason, director of research, Parks Associates. "These content preferences shape the access habits of consumers, so antenna usage is increasing as households look to meet these needs, and we will see these trends increase as more shelter-in-place orders take effect and households look for inexpensive content options to offset lost wages."

Overall, 78% of U.S. broadband households watch live TV channels. As households look to cut expenses, their reliance on antennas for information and entertainment can be expected to increase.

"Penetration of broadcast TV and antennas increased markedly in 2019," Nason said. "Thirty percent of U.S. broadband households report owning a TV antenna, and we expect upward trends both in ownership and usage to continue, especially as we face this public health crisis keeping people at home."        

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

New Optical Wavelength Service Trends

July 1, 2024
Discover how optical wavelength services are reshaping the telecom landscape, driven by rapid expansion and adoption of high-speed connections exceeding 100 Gbps, championed by...

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

ON TOPIC: Innovation in Optical Components

July 2, 2024
Lightwave’s latest on-topic eBook, sponsored by Anritsu, will address innovation in optical components. The eBook looks at various topics, including PCIe (Peripheral...

AI’s magic networking moment

March 6, 2024
Dive into the forefront of technological evolution with our exclusive webinar, where industry giants discuss the transformative impact of AI on the optical and networking sector...