Global pay TV market to hit 1.1 billion subs in 2024

Aug. 6, 2019
According to ABI Research, although the increasing adoption of video streaming platforms has created significant challenges to traditional pay TV services, the overall ...

According to ABI Research, although the increasing adoption of video streaming platforms has created significant challenges to traditional pay TV services, the overall pay TV market is expected to grow at a steady pace to surpass a 1.1 billion subscriber base in 2024.

Traditional pay TV services in North America are affected mainly by the competition of video streaming services. Increasing numbers of consumers are switching from pay TV services to lower-cost video streaming. In the first quarter of 2019, cable, satellite and IPTV services in the region have lost more than 1.2 million subscribers.

"High-speed broadband penetration, along with the availability of multiple streaming services, is driving the declining pay TV trend. Increasing broadband penetration is, in fact, accelerating the adoption of online video services across different regions," said Khin Sandi Lynn, industry analyst at ABI.

According to ABI Research's market data, the fixed broadband market is expected to exceed 1 billion subscribers at the end of 2019, with fiber-optic broadband access representing more than half of the total subscriber base. The impact of over-the-top (OTT) video on the pay TV market varies from region to region depending on the price points, content choices, and stability of video delivery across different platforms. Despite the increase in home broadband adoption rates, traditional pay TV services are expected to remain dominant in emerging markets.

In an attempt to meet the streaming demand, pay TV operators have introduced live streaming services, which provide lower cost compared to traditional pay TV packages. Deployment of Android-based set-top boxes is another attempt to integrate streaming services with pay TV services. Although cord-cutting is significant only in mature markets, pay TV operators in emerging markets are also embracing Android TV set-tops to facilitate streaming features to their pay TV customers. Airtel and Hathway from India and Telkom Indonesia are some operators from emerging markets that are deploying Android TV set-tops.

"In addition to investment in content and advanced set-top boxes, investment in efficient analytics solutions are important for customer retention. Analytics solutions based on artificial intelligence (AI) and machine learning algorithms can provide comprehensive insights on content consumption, prediction of churn, etc., which is valuable for content recommendation, improving user interface, and proposing best-fit packages to customers to prevent or reduce subscriber loss," said Lynn.        

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

From 100G to 1.6T: Navigating Timing in the New Era of High-Speed Optical Networks

Feb. 19, 2024
Discover the dynamic landscape of hyperscale data centers as they embrace accelerated AI/ML growth, propelling a transition from 100G to 400G and even 800G optical connectivity...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...