43% of smart TV buyers want voice control

Jan. 22, 2019
According to a report from Parks Associates, 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming ...

According to a report from Parks Associates, 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase.

"Artificial intelligence is used across the connected entertainment value chain by leading companies to gain cost advantages, increase speed to market, and strengthen customer loyalty," said Craig Leslie, senior research analyst at Parks. "Consumers expect new connected entertainment products and services to offer voice as a control and search option; AI solutions will help companies remain competitive in the future."

The report also addresses the impact of AI on data, as AI requires monitoring large quantities of personal data and creates concerns for consumers about security and privacy.

"Seventy-five percent of U.S. broadband households want tight control over their personal data, and over half are concerned about unauthorized users gaining control of their data," Leslie said. "Less than one-third of consumers trust their providers to adequately safeguard their data, so providers need to deliver a promise of strong data security with granular control of what is shared, and with whom, to encourage consumer participation and willingness to share data."

Other findings indicate:

  • In early 2018, the average broadband home hosted 10.4 connected devices, of which 8.6 are connected consumer electronics (CE) devices.
  • 55% of U.S. broadband households find voice control of connected entertainment devices appealing.
  • 49% of U.S. broadband households find that a website/app that allows you to delete collected data would increase their confidence in use of an online service.
  • Netflix credits its recommender system for influencing 80% of hours streamed, with the remaining 20% coming from search.

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