WOW! has deployed the Wurl 1Guide service in Indiana, Ohio, Florida, Illinois, and Michigan as part of the new WOW! Streamland service. Wurl's 1Guide platform is integrated with WOW! Ultra TV set-tops to provide an HTML5-based user interface for access to streaming video applications and services.

WOW! subscribers access Streamland using the same set-top box and the same remote control as traditional TV. Video programming available on Streamland includes streaming video services including applications like Netflix and Toon Goggles along with thousands of channels of ad-supported streaming video programming.