According to the NPD Group, by 2017 there will be 204 million connected TV devices linked to the Internet and able to deliver apps to viewers, more than double the projected number of U.S. Internet households. The devices include video game consoles, streaming media players, Blu-ray disc players, and TV sets. The research house expects ownership of connected TV devices to grow 100% by 2017.

Streaming media players and TVs are expected to represent the majority of the growth in installed and Internet connected units over the next three years. NPD expects the market to begin to reach saturation in 2018.