According to the Leichtman Research Group, 49% of all U.S. households have at least one TV set connected to the Internet via a video game system, Blu-ray player, smart TV set, and/or stand-alone device (like Roku, Apple TV, or Google Chromecast) - up from 38% in 2012, and 24% in 2010. Overall, 24% of adults watch video from the Internet via a connected TV at least weekly, compared to 13% two years ago and 5% four years ago.
Connected TV use is heavily skewed toward Netflix subscribers, with 49% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 8% weekly use among all non-Netflix subscribers. Among Netflix streaming video users, 78% say that they watch Netflix on a TV set, a similar level to the previous three years.
Among other findings:
80% of all Netflix subscribers also subscribe to a pay TV service, compared to 85% in 2012 and 88% in 2010.
48% of all non-subscribers to a pay TV service get Netflix, compared to 29% in 2012 and 16% in 2010.
15% of Netflix subscribers agree that their Netflix subscription is shared with others outside their household.
47% of households get Netflix, Amazon Prime, and/or Hulu Plus.
On a daily basis, 31% of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders), and 58% weekly - up from 18% daily and 46% weekly two years ago.
Including connected TV sets, 34% watch any over-the-top video daily and 61% weekly.
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EDITORIAL
STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
