According to The Diffusion Group, 63% of broadband households have at least one TV set connected to the Internet such that it can receive entertainment services like Netflix and Pandora. The percentage, up from 53% at the beginning of 2013, represents a 19% year-over-year increase. This includes TVs connected to the Internet either directly as in a smart TV, or indirectly via ancillary net-to-TV devices such as game consoles or Internet sticks.

The data indicates that, among broadband households with a net-connected TV, average ownership is 1.6 units, meaning a large portion of users own multiple net-connected TVs. Some 42% of connected TV owners have two or more such configurations.