Connected TVs in 56% of US Broadband Homes

According to TDG, 56% of all U.S. broadband households have at least one TV connected to the Internet, either directly via smart TVs or indirectly via ancillary devices like game consoles and Blu-ray players. TDG also found that close to a fourth of these consumers now have two or more net-connected TVs in their home, suggesting that connected TVs are moving beyond the living room and into master and secondary bedrooms.The study also found that among U.S. broadband households:

• HD penetration increased to 82%.



• Smart TV penetration doubled in the last year from 12% to 25%.



• 69% of smart TVs are now connected to the Internet.



• Close to a fourth of net-connected game console time is spent viewing video, a rate highest among Sony PS3 users (29%).