HDTV in 3/4 of U.S. Homes; Half Have More Than One

According to the Leichtman Research Group, 75% of households in the United States have at least one HDTV set, up from 23% five years ago. Over the past five years, 52% of U.S. households adopted HDTV.In addition, 51% of HDTV households have more than one HDTV, compared to 22% five years ago. Overall, about 38% of all U.S. households now have multiple HDTV sets, up from about 26% two years ago and 5% five years ago. About 59% of TV sets in HD households are HDTVs, and about 47% of all TV sets in U.S. households are HDTVs, compared to 11% five years ago.The findings are based on a survey of 1,252 households throughout the United States. Related findings include:

• 84% with annual household incomes over $50,000 have an HDTV, compared to 73% with household incomes of $30,000-$50,000 and 56% with household incomes under $30,000.



• Among those getting HD programming from a cable, satellite, or telco TV provider, the perceived mean number of channels of HD programming is 77, up from 63 two years ago and 29 five years ago.



• About 6% of all U.S. households currently have an HDTV set that is 3D-capable, but 41% of this group do not watch any content in 3D.



• Overall, 47% have seen a 3D TV or a 3D-capable TV, compared to 24% two years ago.