According to Adobe's (NASDAQ:ADBE) Q1 2014 Video Benchmark Report, online TV consumption across all devices grew at 246% year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and OTT devices saw the strongest market share growth with a 539% increase. For the first time, iOS apps surpassed browsers as the most popular access point for TV Everywhere content, achieving a 43% market share. Browsers fell behind with a 36% share compared to 47% a year ago.
Among other findings:
- 21% of pay TV households in the United States accessed TV Everywhere content across devices in Q1 compared to 16% six months ago. Some 95 TV channels now power more than 160 TV Everywhere sites and apps in the United States, 30 more channels than six months ago.
- The number of unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month increased 133% YoY. iOS apps drove 9.2 video streams on average per visitor each month (5.1 videos in Q1 2013), and Android apps came in second with 9.6 streams (3.9 in Q1 2013). Game consoles and OTT devices drove 7.2 streams (2.1 in Q1 2013) while browsers had the lowest number with 5.5 streams per visitor (2.4 in Q1 2013).
- Using a sample size of more than 1,300 Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were watched worldwide, a new record and a 43% increase YoY. Some 25% of all online videos were consumed across smartphones and tablets, a 57% YoY increase.