DVRs Leveling Off around 50%

According to Leichtman Research Group, 47% of TV households in the United States have at least one DVR, an increase from 40% in 2010 and 23% in 2007. In addition, 50% of households with a DVR now have DVR service on more than one TV set, up from 30% five years ago. Overall, about 23% of households have DVR on more than one TV set, compared to 20% last year and 8% five years ago.The survey also found that 70% of households have a DVR, subscribe to Netflix, or use VOD from a cable or telco provider, with 23% of households using two of the services and 11% using all three.Other related findings include:

• 55% of households that subscribe to a multi-channel video service have a DVR, compared to 4% of TV households that do not subscribe to a multi-channel video service.



• 58% of households with annual household incomes >$50,000 have a DVR, compared to 30% with incomes <$50,000.



• 61% of all cable subscribers have used VOD, compared to 43% in 2008 and 10% in 2004.



• 62% of digital cable subscribers and 57% of telco video subscribers used VOD in the past month.



• 29% of Netflix subscribers stream video daily and 70% weekly, up from 10% daily and 43% weekly in 2010.



• Netflix subscribers report watching, on average, 19.6 TV shows per month, up from 12.7 in 2012 and 9.9 in 2011.



• The mean annual income of those who use all three services (DVR, Netflix, and DVR) is $96,900, 90% above the mean income of those who use none of the services.