Cablevision Taps FourthWall to Expand Analytics

Cablevision Media Sales (NYSE:CVC) and FourthWall Media announced a partnership to expand the reach of CMS's data analytics portfolio beyond the New York DMA. CMS plans to use FourthWall's census-level viewership data and data collection solutions to help clients target the right audience in markets across the country.

CMS's analytics services, introduced last May, are designed to provide audience analysis to programmers and brands, answering business questions about advertising campaigns and programming needs. Last July, the company was awarded a patent for its audience measurement system and introduced its media planning platform, Total Audience Application.