Kagan: U.S. pay TV lost 4 million subs in 2018

March 11, 2019
According to Kagan's fourth-quarter 2018 U.S. multichannel subscription report, traditional multichannel video losses swelled in the fourth ...

According to Kagan's fourth-quarter 2018 U.S. multichannel subscription report, traditional multichannel video losses swelled in the fourth quarter to push the full-year decline to nearly 4 million subscribers.

Combined, the cable, direct broadcast satellite (DBS) and telecom multichannel sectors lost nearly 1.1 million subscriptions in the fourth quarter, which pushed the full-year decline to 4 million. DBS services accounted for more than half of the annual loss. Numbers of legacy video subscribers have dropped below 90 million.

Virtual platforms partially offset the traditional multichannel declines, keeping those customers in a subscription package of live linear channels, but gains to services such as Hulu with Live TV and YouTube TV were not enough to prevent the space from shrinking. Traditional and virtual multichannel subscriptions combined fell nearly 1.3 million for the year.

Other findings indicate:

  • The residential penetration rate for virtual and traditional multichannel services ticked down to 75% in the fourth quarter of 2018.
  • Cable multiple system operators (MSOs) wrapped up 2018 with another round of quarterly losses, bringing the platform's annual decline to nearly 1.3 million, vs. a drop of 997,000 in 2017.
  • Telco video services cut combined annual subscriber losses for a second consecutive year, losing 351,000 subs to end 2018 at 10.3 million.
  • DirecTV and DISH each lost more than 1 million subs in 2018.

Kagan is a division of S&P Global.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

Coherent Routing and Optical Transport – Getting Under the Covers

April 11, 2024
Join us as we delve into the symbiotic relationship between IPoDWDM and cutting-edge optical transport innovations, revolutionizing the landscape of data transmission.

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...