10% of U.S. pay TV subs churned in the last year

April 11, 2018
According to Parks Associates, 10% of U.S. broadband households switched pay TV providers, downgraded their service, or cancelled pay TV ...

According to Parks Associates, 10% of U.S. broadband households switched pay TV providers, downgraded their service, or cancelled pay TV service in the past 12 months, primarily because of a negative perception of the service value, including statements that the "service wasn't worth the monthly cost" or complaints that the service provider increased the price of the service. By comparison, 77% of U.S. broadband households currently subscribe to pay TV, a drop from 81% in late 2016.

"Poor perceived value is the leading factor driving cord cutting, downgrading services, or switching providers," said Brett Sappington, Parks' director of research. "It is a primary reason for consumer interest in online pay TV services, which are typically available at a much lower price than traditional pay TV. Operator strategies to counter subscriber loss could include promotional options, including bundling OTT video services or the offer of free or subsidized CPE. Cord Cutters and Cord Shavers indicate these types of offers could entice them to keep their traditional pay TV subscriptions."

Sponsored Recommendations

Coherent Routing and Optical Transport – Getting Under the Covers

April 11, 2024
Join us as we delve into the symbiotic relationship between IPoDWDM and cutting-edge optical transport innovations, revolutionizing the landscape of data transmission.

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...

FTTx Deployment Strategies

March 29, 2023
Cable operators continue to deploy fiber in their networks at anincreasing rate. As fiber grows in importance, proper choices regardinghow to best fit fiber to the home together...