ThinkAnalytics' recommendations engine has been selected by Canadian SVOD provider shomi, a joint venture between Rogers Communications (TSX:RCI.A) and Shaw Communications (TSX:SJR.B). shomi offers human-curated content and intends to improve the precision of its recommendations with ThinkAnalytics.
The ThinkAnalytics recommendations engine is now live on tablet, mobile, PC/Mac, Xbox 360, Xbox One, and PS4. shomi currently offers a library of some 19,000 TV and movie titles and relies on ThinkAnalytics' solution to create a personalized guide to content.
The search and recommendations engine allows shomi to offer personalized recommendations by learning about subscribers' behavior and previous viewing preferences. The "you will love," "you may like," and "more where that came from" recommendations incorporate editorial influences, mood-based analysis, and results from multiple use cases, such as binge viewing. The service supports both English and Canadian French.
"By taking advantage of ThinkAnalytics' tools that continually measure and analyze the underlying data generated by the engine, shomi can enhance the accuracy of its recommendations on an ongoing basis," said Peter Docherty, founder and CTO, ThinkAnalytics. "With the power to understand and anticipate subscribers' needs, shomi has a powerful weapon to meet its ambitious growth targets in the competitive OTT space."
