A Billion Minutes of Olympic Live Streaming

Aug. 12, 2016
The Olympic games in Rio have set a live streaming record. According to Comcast (NASDAQ:CMCSA) and NBCUniversal, on Wednesday, NBC ...

The Olympic games in Rio have set a live streaming record. According to Comcast (NASDAQ:CMCSA) and NBCUniversal, on Wednesday, NBC Olympics' live streaming for Rio 2016 topped 1.05 billion minutes, the first time the threshold has been crossed for an Olympics. The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in the London Olympics in 2012. The milestone comes one day after NBCOlympics' live streaming for the Rio Olympics surpassed the entire London Games.

The Total Audience Delivery (TAD) for Wednesday's primetime coverage averaged 28.6 million viewers. NBC Olympics' TAD measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable and digital platforms.

The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

Through the first five nights of competition, TAD for Rio 2016 was down a bit from the 2012 London Olympics, with an average of 30.3 million daily primetime viewers this year vs. 33.16 million in 2012. The 2012 London Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage.

About the Author

BTR Staff

Editorial Director and Associate Publisher
[email protected]
Senior Editor
[email protected]
Business Solutions Manager
(312) 350-0452
[email protected]
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

From 100G to 1.6T: Navigating Timing in the New Era of High-Speed Optical Networks

Feb. 19, 2024
Discover the dynamic landscape of hyperscale data centers as they embrace accelerated AI/ML growth, propelling a transition from 100G to 400G and even 800G optical connectivity...

Balanced vs. Unbalanced PON: Key Differences and Deployment Impact

Nov. 7, 2023
Learn how to choose the right PON architecture for your network.