ADB has partnered with ContentWise to integrate personalized recommendation capabilities into its recently launched video software platform, graphyne2.
The graphyne2 platform, which is to debut at IBC 2016 in Amsterdam in September, is a client device and backend software platform intended for pay TV network operators and service providers. Integrating ContentWise into the platform is intended to provide a personalized UX to access content. The combined solution is designed to utilize ContentWise content discovery and provide recommendations based on algorithmic and social data, predictive browsing, and contextual awareness.
"With graphyne2, from the moment the viewer switches on the TV, they are presented with their personalized highlights of the day, which begins the immersive, personal experience from the outset. Integrating this feature into the graphyne2 platform is a vital component for our customers, who know that to engage viewers and ensure ongoing loyalty, it is imperative that the TV they are watching is truly theirs, and that the recommendations they receive are relevant and personal." said Wojciech Doganowski, ADB's VP of product marketing, personal solutions.
