At IBC 2016 in Amsterdam, ADB will debut of its end-to-end personal TV software platform, graphyne2. The multiscreen platform is designed to enable pay TV and OTT operators to deliver value-added services with personalized user interfaces and second-screen apps, and also to harmonize the user experience across all screens via cloud-based middleware.
Peter Balchin, CEO of ADB, said: "The multi-device, internet enabled world offers an opportunity for pay TV operators to break out of traditional subscription and advertising led business models and explore new options that mix premium and free services. Built on a stable and proven platform, graphyne2 allows rapid deployment of such value-added services to meet consumer demands and drive revenue and loyalty. With graphyne2, our customers can deploy an advanced yet streamlined solution that gives them the tools to create truly unique user experiences and build deep relationships with consumers across multiple devices."
The platform is a client device and backend software suite, standards-based, and open and modular. It's also designed to interoperate alongside various components from existing pay TV ecosystems.