APAC OTT Revenues to Triple by 2021

May 17, 2016
According to Digital TV Research, OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18.4 billion in 2021, up ...
According to Digital TV Research, over-the-top (OTT) TV and video revenues for 17 countries in the Asia Pacific region will reach $18.4 billion in 2021, up from $707 million in 2010 and $5.7 billion in 2015. The research house estimates that China will overtake Japan in 2016 to become the market leader.

Simon Murray, principal analyst at Digital TV Research, said: "Smartphone users will continue to drive OTT TV and video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia Pacific region - with the notable exceptions of Australia and New Zealand."

Advertising on OTT sites is expected to remain the main revenue source, bringing in $8.7 billion by 2021, up by $6 billion from $2.6 billion on 2015. China is expected to supply $4.9 billion of the 2021 total, with Japan providing a further $1.4 billion.

Subscription VOD (SVOD) revenues are expected to increase from $1.8 billion in 2015 to $6.4 billion in 2021. China is expected to add $1.8 billion in revenues between 2015 and 2021, nearly sextupling its total.

Download-to-own/electronic sell-through movie and TV revenues are forecast to be $1.9 billion in 2021 (with $692 million from Japan), up from $691 million in 2015. OTT TV and video rental are expected to climb to $1.3 billion in 2021.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

Constructing Fiber Networks: The Value of Solutions

March 20, 2024
In designing and provisioning a fiber network, it’s important to think of it as more than a collection of parts. In this webinar, AFL’s Josh Simer will show how a solution mindset...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...