ContentWise is bringing the next generation of its personalized video solution to the NAB Show in Las Vegas. ContentWise 5.2 is designed to deliver context-based predictions for on-demand content in multiscreen environments and also features real-time content activation, recommending viewers' favorite content minutes after linear broadcast.

The company introduced its Prediction Algorithm for linear TV last September, using behavioral patterns across contexts such as time, location and device type to make content predictions. The algorithm has now been applied for on-demand content, leveraging mobile features such as location-based UX and push notifications to make personal content recommendations.

The company has also introduced real-time content activation for catch-up TV and just-in-time content to the latest version of its solution. ContentWise 5.2 is designed to "warm up" content items that are not yet available to users and start recommending them when the availability window is open.