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    1. Broadband

    OTT in Half of Broadband Homes

    April 9, 2015
    According to Parks Associates, 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or ...
    OTT Churn Rate Holds Steady at 19%
    OTT Churn Rate Holds Steady at 19%
    According to Parks Associates, 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research house says the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012. Other Parks data indicates:
    • Nearly 50 million streaming media players will be sold worldwide in 2017.
    • Homes with children spend on average 90% more on OTT services and digital video than homes with no children.
    • More than 75% of streaming media player owners have an OTT subscription.
    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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