According to Parks Associates, the average U.S. broadband household now watches 17.4 hours of non-linear video per week, compared to 11.5 hours of linear video.
"Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24," wrote Barbara Kraus, Parks' director of research. "Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices."
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
