According to Frost & Sullivan, the Latin American pay TV services market is expected to continue its growth trajectory due to the rise in postpaid subscriptions for direct-to-home (DTH) TV. The demand for value-added services such as HD and VOD is further spurring market development. Innovative commercialization models including prepaid plans and multiple-play bundles add to market revenues.
The research house says the market earned revenues of $20.43 billion in 2013 and estimates it will reach $30.91 billion in 2019. The number of subscribers in the region is expected to reach 86.1 million by 2019 from 55.9 million in 2013, hitting a household penetration rate of 57.9%. The study covers cable TV, DTH, MMDS and IPTV.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
