Civolution has upgraded its real-time TV-Synced Ads platform to offer category targeting across product categories, including automotive, pharmaceutical, entertainment, quick-service restaurant (QSR), fast-moving consumer goods (FMCG) and consumer packaged goods (CPG).

Civolution's TV-Synced Ads platform is designed to identify TV commercials in real time and enable advertisers to deliver coordinated ads on viewers' mobile devices simultaneously with commercials running on their TV sets, either for competing products in the same category, or products complementary to those in the commercial being shown on TV.