According to the latest edition of the annual Ericsson (NASDAQ:ERIC) "ConsumerLab TV & Media Report," streaming video is now almost level with traditional TV watching, with 75% of consumers watching streamed content several times a week, compared to 77% who watch scheduled broadcast TV programming several times a week.
The study, now in its fifth year, also indicated that 19% of viewers are prepared to pay for the ability to access their favored content on any device, an increase of 25% in two years. The study was based on interviews with more than 23,000 people in 23 different countries.